BEMATRIX STUDIO DEC 2018273048-1

The global brand

 
beMatrix’s visual identity is a critical element of our overall brand strategy. It perfectly captures our essence and will help us deliver our business goals across the world. Our brand identity reflects and defines who we are and how we are viewed by our customers. Each of us bears a responsibility to respect and collaborate to maintain our identity in a consistent and precise manner.
 
With these style guidelines, we create a uniform and proud representation of our brand, products and services across our different offline, online and live communication tools.
 
Quickly navigate through our brand assets:
 
LOGOS           FONTS           COLOURS        ICONS   
The brand

Download the global brand book

and discover all our brand assets: 

 

THE GLOBAL BRAND

The logos

Landscape

Landscape shape

Square

Square shape

 

THE GLOBAL BRAND

The fonts

 

THE GLOBAL BRAND

The primary colours

Original Green

Original green
CMYK: 50-0-100-0
RGB: 151-191-13
HEX: #97BF0D
Multiple use

Camo Green

Camo green
CMYK: 72-25-100-10
RGB: 82-135-16
HEX: #528710
Multiple use

Kind Green

Kind green
CMYK: 24-0-37-0
RGB: 209-231-182
HEX: #d1e7b6
Multiple use

Ash Black

Ash black
CMYK: 75-65-60-80
RGB: 30-31-31
HEX: #1e1f1f
Multiple use

THE GLOBAL BRAND

The secundary colours

Forest Green

Forest green
CMYK: 78-42-100-41
RGB: 52-85-10
HEX: #34550a
Multiple use

Soft Green

Soft green
CMYK: 14-0-27-0
RGB: 230-251-205
HEX: #e6fbcd
Multiple use

Petrol blue

Petrol blue
CMYK: 92-47-55-53
RGB: 0-67-70
HEX: #004346
Multiple use

Nighttime blue

Nighttime blue
CMYK: 94-73-50-59
RGB: 23-42-57
HEX: #172a39
Multiple use

Denim blue

Denim blue
CMYK: 69-29-37-11
RGB: 80-137-145
HEX: #508991
Multiple use

Dark gray

Dark gray
CMYK: 67-57-53-57
RGB: 62-63-64
HEX: #3e3f40
Multiple use

Tarmac gray

Tarmac gray
CMYK: 59-48-47-38
RGB: 91-92-92
HEX: #5b5c5c
Multiple use

Cloudy Gray

Cloudy gray
CMYK: 5-4-4-0
RGB: 245-245-245
HEX: #f5f5f5
Multiple use

Sunny Heart

Sunny heart
CMYK: 8-23-95-1
RGB: 237-192-5
HEX: #edc005
ProjectC! only

 

THE GLOBAL BRAND

The MybeMatrix icons

Kontainer

Kontainer

bePartners

bePartner

Iconen download - technical leaflets

Technical leaflets

beMasters

beMasters

Brochures - The brand
Download the global brand book

and discover all our brand assets: