Building a strong and recognisable global brand

 
Brand consistency doesn’t happen by accident. It requires clear guides, approvals, and ownership. This page is your starting point. It defines the core elements of our visual identity. While it doesn’t cover every creative possibility, it gives you the structure you need to stay on brand, while still thinking outside the box.
 
When in doubt, contact your marketing team!
Contact marketing

Recognisable, everywhere, at all times.

This is our primary logo. We prefer to use the logo where bematrix is fully written on one line, so it is easy to read. Our logo has no baseline.

Next to our primary logo, in the brand book, you'll find:

  • Secondary logo
  • Framie logo
  • Rental network logos
  • beMaster network logos
  • bePartner network logos

 

Download
logos-3

Letter by letter, we lead.

Gilroy is our go-to font, and for good reason: it’s clean, straightforward, and highly legible, making it perfect for both short headlines and longer reads. Gilroy brings even more to the table. Numbers play a big role in our communication (hello, 62!), and Gilroy’s numerals are crisp and balanced.

While Gilroy is our steady companion, Supercharge is added to our selection. It’s bold, dynamic and full of attitude. Perfect for accentuating headlines, powering up key messages or making statements that need to stand out. We use Supercharge sparingly but intentionally, to inject that extra punch.

 

Download
fonts-2

Our box of crayons to bring some colour.

   Midnight madness    E.T. phone home

   CMYK: 92 - 47 - 55 - 53

   RGB: 5 - 58 -55

   Hex: #053a37

   PMS: 5467 C

   RAL: 6004

  

   CMYK: 73 - 4 - 65 - 0

   RGB: 23 - 252 - 130

   Hex: #17fc82

   PMS: 7479C

 

   Milk mustache    Pastel portal

   CMYK: 0 - 0 - 0 - 0

   RGB: 255 – 255 - 255

   Hex: #FFFFFF

   PMS: Opaque White

   CMYK: 31 - 38 - 0 - 0

   RGB: 196 - 173 - 232

   Hex: #c4ade8

   PMS: 2072C

 

Please consult our secondary colour codes in the brand book.

colours
Free_Landscape_Brochure_Mockup_02

Brand book

 

Our brand is more than just the logos, fonts and colours mentioned above. In the brand book, managed by the marketing team, you can find clear guidelines for every possible asset to ensure consistency across all touchpoints. You'll get a full overview of our...

  • product architecture
  • merchandise
  • clothing
  • demo material
  • and so much more!

 

To request access, simply submit an email to marketing@bematrix.com and we're happy to send you the brand book!